Meat substitutes – What to eat if you go meat-less, why go meat-less and what will it do for you?
What do Beyonce, Lewis Hamilton and Natalie Portman have in common? They have all sworn off meat and become vegans.
It may seem as if they are the latest in a long line of people who are bowing at the altar of the newest food fads and trendy diets but going meat-less is not new. In fact, it dates back centuries.
Archaeologists say prehistoric man started off on a plant-based diet. Early Greeks referred to veganism as “abstinence from beings with a soul”. Ancient Egyptians were vegetarians. In 500BC, Pythagoras supported the idea of avoiding meat. In Asia, vegetarianism is associated with Hinduism and Buddhism, which means a meat-free diet was practised in the region as early as 2,300BC. Today, 22% of the world’s 7.8 billion people are vegetarians, according to a review published by the Economic and Social Research Institute.
Fuelling all this is the rise of meat substitutes in supermarkets and restaurants, a response to changing consumer perceptions and rising per capita incomes. Nielsen Product Insider Sales reported that meat substitutes grew 40% in 2018 compared to the previous year. Projections for the industry are optimistic. The alternative meat market is expected to be worth US$140 billion globally in the next decade, according to Barclays.
Given the buzz around meat substitutes, it is little wonder companies like Impossible Foods and Beyond Meat which are making plant-based protein products for the masses are thriving. Beyond Meat which listed in May last year saw its stock go up more than 600% at one point.
Meat substitutes may never take over meat products. But the growing appetite for plant-based food cannot be ignored. Whether consumer or company, we would do well to find out more about these products that replace meat in our meals.
What are meat substitutes?
Meat substitutes, also known as meat analogues are non-meat foods that approximate certain qualities – texture, taste or appearance – or chemical properties of meat.
Meat substitutes are not new. What is new is that the meat substitutes of today are not merely meat-less products but are meant to look, feel and taste like meat so much that they hope to replace meat for even meat-eating consumers. Opening up the market to more than just vegetable eaters is what is making this generation of meat alternatives different.
Why meat substitutes are gaining popularity
1. Health
People are becoming more health conscious. The global health club industry alone generated nearly US$100 billion in 2019, up 8.7% from the year before. The fitness market is expected to hit US$106 billion this year. This drive towards a healthier lifestyle has meant a spike in demand for healthier food alternatives, including a plant-based diet.
Rising obesity rates worldwide and other health concerns like increase in cholesterol levels have also contributed to a greater demand for meat substitutes because they contain less saturated fat
Lab-grown meat is also thought to be safer for consumers because they are cultivated in sterile environments. This means that they do not contain antibiotics found in meat production. Overdosing on antibiotics can make the drug less effective in combating diseases in people.
In addition, there have been several global food scares related to meat including mad cow disease, bird flu and E coli. These have given meat a bad reputation.
As a result, in 2019, while the annual retail food market grew by 2.2%, plant-based foods surged up by 11.4%, according to the Plant Based Foods Association.
2. Ethics
Ethical consumerism has been gaining traction especially among those in their early 20s to 30s. These young people demand food that are sustainably grown or sourced, socially conscious and environmentally friendly, and believe that meat substitutes tick all these boxes as opposed to meat products.
Some have gone meat-less also because they believe that eating meat is morally wrong because of its cruelty to animals and the suffering it causes them.
3. Technology
The advancement in food technology – cellular agriculture and molecular engineering – has made it possible to create a wider variety of meat substitutes, many of which replicate the flavour and texture of real meat. The introduction of such tech-enabled meat substitutes has given those who want to askew meat more choices beyond simply subsisting on vegetables, fruits and legumes.
Advances in ag tech has accelerated the growth of edible greens as well, allowing for the production of these plants to keep up with the demand.
All these have allowed restaurants and supermarkets to offer more plant-based choices, making meat substitutes more prevalent and accessible. This makes going meat-less easier and has added to the popularity of the meat substitutes trend.
4. Environment
The meat industry damages the environment more than agriculture. Livestock cultivation is one of the activities that contributes the most to the emission of greenhouse gases – an estimated 15% of all greenhouse gases.
Cows are the biggest culprits. Cows are ruminants. So, they ferment food in their stomachs during digestion. The process produces methane, a greenhouse gas roughly 30 times more powerful than carbon dioxide. The methane is released into the environment along with nitrous oxide and carbon dioxide when the cow belches or flatulates, or from the cow manure. The emissions then form a layer over the earth that traps heat in the atmosphere causing deadly climate changes.
There is also the argument that simply eating plants, instead of growing these plants to feed the animals which we then eat, cuts out an extra step in the food chain. With the “middleman” gone, wastage is reduced.
Livestock production takes up a tremendous amount of land as well. In the US alone, 415 million acres or 18% of the land is reserved for permanent pastures for livestock. In the Amazon where the rainforest is vital to regulating the world’s oxygen and caron dioxide cycles, cattle ranching accounts for 80% of deforestation. This leads to habitat loss and the reduction of the “lungs of the Earth”.
Not only does animal agriculture require a lot of water, it also creates more opportunity for water pollution. Cattle grazing speeds up soil erosion, leading to waterways being choked. Excrement from the animals can spill into surrounding water sources or make their way into groundwater resulting in water pollution.
Plant agriculture uses less water than animal cultivation. Providing drinking water to the cattle aside, it takes a lot of water to produce the feed required to keep the animals alive. A pound of beef takes up to 4,000 gallons of water to produce. The average water footprint per gram of protein from beef is six times larger than that for legumes, says the Water Footprint Network in the US.
Plant-based food production produces smaller carbon footprints. An analysis of the Impossible Burger 2.0 found that its carbon footprint was 89% smaller than a regular beef burger. Its production also uses 87% less water and 96% less land.
Types of meat-less diets
Vegans
Vegans do not consume any animal products or by-products. This includes all animal meat including fish as well as eggs and dairy products. Honey or beeswax are avoided as well.
They also do not eat anything made with animal products even if the finished food does not contain animal products. So, they will not use gelatin because it contains collagen from animal skin, bone or connective tissues and ingredients that contain animal by-products. This means that certain candy like marshmallows and Jell-O are off their list of foods, too.
Some sugars are omitted from their diet too because they are made with bone char in the bleaching and filtering process. Even some wines are not consumed because they have “fining agents”– like milk protein, gelatin, and egg whites – that are used in the processing of the wine but are not actual ingredients of the wine.
Vegans also do not use products made from animals including leather, silk, wool, goose down and dyes from insects either in their wardrobe or cosmetics, and beauty and facial products. Even cosmetics tested on animals are avoided.
Raw vegans
Beegans
Freegans
Fruitarians
Lacto vegetarian
Ovo vegetarians
Lacto-ovo vegetarians
Pescatarians
Pollotarians
Pesco Pollotarians
Flexitarians
Locavores
Macrobiotic dieto
Types of Meat Subsititutes
1. Tofu
Tofu is made from curdled soybeans. High in protein, calcium and packed with all the essential amino acids needed for a balanced diet, it has been an Asian staple for centuries.
Because it comes in different levels of firmness – extra firm, firm, soft – and has a neutral taste and an amazing ability to absorb flavours from spices and marinades, it is highly adaptable and can be substituted for pork, chicken, beef and seafood. It can be substituted for eggs as well and makes a good scrambled “eggs”.
Tofu has a high water content so it needs to be pressed before cooking. But once that is out of the way, tofu is quite versatile and can be steamed, fried, baked and grilled.
Some supermarkets even carry organic tofu for those who want to avoid genetically modified (GM) foods.
2. Tempeh
Because of the fermentation, tempeh is drier and firmer than tofu. Its grainier texture comes from the fact that whole beans are used which also lends tempeh a nutty flavour.
Tempeh is highly nutritious. It contains gut-friendly prebiotics because of the fermentation process. It is full of protein and fibre as well because whole beans are used, and rich in calcium, vitamins and anti-oxidants. Tempeh is also a good source of magnesium, phosphorus and manganese, and is a complete protein because it contains all nine amino acids. It has soy isoflavones which helps to lower cholesterol levels. All in all, it is considered one of the healthiest plant-based protein sources.
Unlike tofu, it does not require pressing before cooking, making it easy to prepare. It can be sliced up and fried, and eaten on its own, tossed into salads or made into a sandwich. In terms of its texture, tempeh makes a good fish substitute. Ground up, it can also replace minced beef in recipes. Thinly sliced, it can be fried or grilled to replace bacon strips.
3. Natto
It is a Japanese staple. Eaten by Samurais daily for centuries, the warriors attribute their strength and stamina to it. Natto may, however, be an acquired taste because of its strong smell and unique texture – chewy, stringy and stretchy like chewing gum.
An excellent source of protein because it is full of amino acids, it is also high in manganese, iron, copper and magnesium, providing half of the daily requirements in a single serving and contains Vitamin K which is good for healthy bones and blood clotting and which is usually found in animal foods like butter so vegans would otherwise miss out on it.
4. Textured Vegetable Protein
TVP comes in granules or chucks. Because it has a texture very similar to ground beef, it can replace the meat in many recipes such as meatloaf, Bolognese sauce and Mexican chili. It can also be used as a meat extender to make a little meat go a long way. Much like tofu, TVP has a neutral taste and readily absorbs the flavour of the seasonings and marinades used to cook it. This adds to its versatility as a meat substitute.
As a soy protein, TVP contributes to the protein intake needed in our diets, a serious consideration for vegans whose constant concern is whether meat-less meals provide enough of their protein needs. The fact that it is low in calories, carbohydrates and fat is a bonus.
One minus of TVP is that it is highly processed. Processed foods are less healthy than whole foods because of the by-products that end up in the processed foods. The process used to make soy isolates – a highly refined or purified form of soy protein – results in the final product containing high levels of aluminium. Aluminium is toxic to the kidneys and nervous system. It also reduces the growth rate of brain cells.
5. Seitan
This texture makes it hold up well to different cooking methods including grilling, frying, pan-searing, stewing, braising and even baking. If bought from the store, it can be eaten without being cooked. Available in strips or ground up, its mild taste makes it is an excellent chicken, beef and pork substitute. Some say seitan taste remarkably like duck, too. Several mock meat products in Asia are made with seitan.
Though not for the gluten intolerant, seitan is great for vegans who want to avoid soya products. Seitan is another great source of protein and is also low in carbohydrates. It is high in riboflavin, niacin, and vitamin B6 as well.
6. Gluten-free vegan meat
One of them is V-Meat. This is a gluten-free meat substitute recipe available on the Internet. Using different types of flours – particularly high-protein ones like soy flour, amaranth flour and pea protein – and proteins such as oats as well as corn or tapioca starch, it begins as a dough-like substance that you can then shape and use. For a soy-free recipe, quinoa flour or rice flour can be used in place of soy flour.
V-Meat can be rolled into balls or logs, strung into links, sliced up into cutlets or slices, cut into chunks, and made into steaks and roasts. In terms of texture, this vegan meat substitute is very much like seitan but, because it is made without gluten, is admittedly not as chewy.
The original flavour of V-Meat is mild so you can flavour it in different ways to achieve various tastes. Chicken flavouring can be added to make V-Chicken. To make Italian V-Sausage, a variety of spices is added.
7. Jackfruit
The jackfruit is the largest fruit in the world, with the ability to weigh up to 55kg per fruit. A tropical fruit that is green and bumpy on the outside, when ripe it is filled with bright yellow seeds of fibrous flesh.
What is used as a meat substitute is not the ripened fruit but the unripe jackfruit which, though still sweet, has a milder taste and fragrance. The flesh of the unripen jackfruit tends to be starchy and stingier. When shredded, it has the texture of pulled pork or shredded chicken. This is a plus for vegans because while it is easy to get meat substitutes to taste like beef, getting it to taste like pulled pork is a lot tougher. Here, the jackfruit hits the right spot.
Sweet and mildly fragrant, it is best used for recipes that call for a little sweetness such as barbecue or Mexican cuisine. Jackfruit can be quite healthy. It is low in calories, rich in fibre and potassium, full of Vitamin C and contains less fat and cholesterol than pork or even other meat substitutes. Because of the nutrients found it jackfruit, the fruit can help improve immunity, support digestion and improve heart health.
The only problem is that it is not a good source of protein. So, you would need to supplement your diet with protein-rich greens like lentils or beans and quinoa. In addition, the unripe fruit has less nutrients than the ripened one.
8. Watermelon
Thick cuts of watermelon can be grilled, pan fried, baked or roasted to resemble different meats. When baked, it has the texture of raw fish. When grilled, it can be a decent substitute for seared tuna and is often used in place of tuna in vegan poke bowls. When properly cooked, all its water content evaporates, giving it a more intense flavour and ridding it of its granular texture so it acquires a texture close to fillet steak instead. To make it taste more like steak, meat flavourings and balsamic vinegar can be added Smoked watermelon, well-seasoned, looks and tastes a lot like baked ham.
9. Banana peel
10. Mushrooms
Portobello mushrooms, by virtue of their size and flavour, make wonderful steak substitutes. They are absorbent and will soak up the flavour of marinades and sauces. Toss them onto the grill or barbecue pit and you will have an easy vegan steak.
Shitake mushrooms resemble duck, turkey or pork when properly prepared. Sauteing it to sweat it out enhances the shitake mushroom’s distinctive flavour. This Asian mushroom is good for Chinese or East Asian dishes. Because of its rich texture, the shitake mushroom makes a good base for gravies as well.
For a beef or chicken substitute, try criminis, They look a lot like portobellos except they are much smaller. Because of their buttery texture, they hold up well whether they are cooked in soups, stews or sauces.
White button mushrooms are your go-to mushrooms to replicate chicken. Their mild flavour makes them highly versatile, while their soft texture means they cook easily They can be skewered and grilled, tossed into a skillet and sauteed with white wine, or minced and made into fillings for wontons.
If its seafood you miss, there are a few types of mushrooms that can be used to replace seafood. Chanterelle have a rich, sweet and somewhat nutty flavour. Sweat them out in a pan to get rid of excess moisture and with a little seasoning, they taste remarkably like crab.
Enoki mushrooms, when cooked, look and taste a lot like noodles. Their mild taste makes them a good fish substitute when properly seasoned with fish flavouring.
Given the vast variety, it is no wonder, then, that mushrooms have been used to make so many different types of meat dishes. Mushrooms have been made into “liver” pate, used to fill Philly cheesesteaks, stirred into stroganoff or stews, shaped into “lamb” burgers and added into casseroles and pasta dishes to give them heft. The stems of mushrooms can be shredded and pressed to resemble chunks of mutton and made into mutton curry or rendang (Asian spicy stew).
It helps that mushrooms are very nutritious, full of antioxidants and antimicrobials as well as low in calories. Mushrooms alone do not give much protein though. So, it has to be paired with protein-rich foods like nuts, soy and beans for a more balanced diet.
11. Eggplant
Although low in fat and high in fibre and Vitamins C and K as well as magnesium and potassium if the skin is left on, they contain little protein.
12. Cauliflower
13. Lentils
14. Beans
They are an excellent source of protein as well as micronutrients such an iron and folate which vegans may miss out on because they do not get them from meat.
To get the most out of beans nutritionally, sprout them. Sprouting beans make them easier to digest because it breaks down the anti-nutrients in the beans. Sprouting also increases their Vitamin C and B – especially B3, B5 and B6 – as well as fibre content.
Sprouting involves soaking the beans for eight to 24 hours before straining them and allowing them to sit for two to four days. Soon, a tiny shoot will appear out of the bean.
Since there are so many types of beans, they are useful for substituting different types of meats. Chickpeas, for example, is a good chicken or turkey substitute because of their colour and chewy texture. Blend them with breadcrumbs to make burger patties or nuggets. To make meat-less bacon bits, roast beans with spices. They can remain crisp for up to three days. Black beans cooked and mashed up can be shaped into burger patties that taste not unlike beef.
If making your own bean-based meat substitute is too time-consuming, there are products that you can buy that make use of beans and lentils to make vegetarian tuna, crab cakes and fish patties. Start-up Good Catch Foods is one such company that offers seafood substitutes made from lentils, chickpeas, fava beans and other legumes.
15. Nuts
Nuts are extremely healthy. A 2017 study published in the Journal of the American College of Cardiology found that a higher intake of nuts was associated with a lower risk of coronary heart disease. Among the healthiest nuts are walnuts, almonds, Brazil nuts and cashews,
16. Quorn
17. Plant-based meats
Impossible Foods, for example, found a molecule called heme – an iron-rich molecule in animal proteins – that makes meat taste like meat. The better news for vegans is that this molecule can be derived from soy and yeast. Because of this, Impossible Foods was able to create a meat substitute that tastes just like meat but comes from plants. They called it Impossible Burger.
Not only does the Impossible Burger taste like a real burger, it cooks like it, too and even “bleeds” like a burger. Their ground-up version of the meat substitute browns like beef, making it good for recipes that require the meat to be seared. For now, though, Impossible Burger is limited to the ground-up version. They have the Impossible Burger and Impossible Sausage as well as Impossible Pork which tastes like minced pork.
But because Impossible Food relies on molecular engineering, it has its fair share of detractors among those who are not for GM foods.
The chief competitor of Impossible Food is Beyond Meat. Its Beyond Burger is made from 18 plants ingredients and plant derivatives including peas, beans and coconut and technological wizardry that have made these common ingredients into what looks, cooks and tastes like real beef.
For those who are against genetically altered foods, Beyond Burger will satisfy because they maintain that none of its ingredients have been genetically modified.
18. Lab-grown meat
There are a number of challenges to overcome before lab-grown meat can be made available in the mass market. One has to do with scaffolding or how to shape culture cells into tissues. Until then, it can only produce ground beef. To grow steak, cells need to grow into tissues that they would have grown into in actual living animals. In this area, Science has not found a way to replicate what Nature does naturally yet.
Then, there is the issue of scaling. Researchers need to grow enough meat to meet global demands. So far, laboratories have not been able to match animal farms in scale and speed.
Price is another factor for consideration. Currently, lab-grown meat is very expensive, too expensive to be made for the mass market because of the cost of the fetal bovine serum or FBS extracted from cow foetuses needed to grow it.
Are meat substitutes healthy?
Yes
1. Plants have protein
2. Avoids the ills of meat
No
1. Not enough vitamins
2. Too processed
Many meat substitutes are processed and contain additives, colouring, flavouring and fillers or come from molecular modification. They tend to be high in sugar, salt and saturated fats as well. For example, popular plant-based meat substitutes on the market contain way more sodium than regular meat.
In essence, a vegan diet is safe but whether it is healthy or not largely depends on what you include in your diet because a meat substitute may not be healthier than meat itself if it is highly processed.
Future of meat substitutes
The demand for meat substitutes is likely to increase given the interest in ethical dining – both to save the earth and the animals on it. But it will in no way displace meat. In fact, the demand for meat worldwide has not stopped growing for the last 50 years. Annually, 320 million tonnes of meat are produced globally.
What would be interesting to see is how the lab-grown meat industry shapes up. If it can overcome the hurdles it faces right now, it may truly offer a food substitute that people can develop an appetite for.
Please contact GPC if you have any questions regarding your market entry into Southeast Asia or vice versa, expand into Japan.
Our consultants will assist in advising the best solutions for your business.